About Us
About Us
Our Story
Dheiraa Industries Pvt. Ltd. was founded with a mission to empower India’s animal husbandry and rural economy through quality-driven, science-backed, and farmer-friendly products. What began as a focused initiative to provide high-density corn silage has now grown into a diversified enterprise spanning animal feeds, bio-based agri-products, and upcoming pet wellness services. Rooted in practical field knowledge and guided by a commitment to sustainable impact, Dheiraa continues to evolve as a one-stop brand trusted by farmers, FPOs, and institutions across Tamil Nadu and beyond.
Our Vision
Our vision is to become India’s most trusted brand in livestock nutrition, pet care, and rural agribusiness solutions.
Our Mission
Our mission is to deliver innovative, accessible, and sustainable products that support healthier animals, prosperous farmers, a stronger rural economy.
What We Stand
At Dheiraa, we are driven by five core values:
Quality – We never compromise on product standards and testing.
Trust – We build transparent and lasting relationships with stakeholders.
Innovation – We invest in R&D to meet evolving agricultural and animal health needs.
Inclusion – We work closely with FPOs, rural women, and small farmers.
Impact – We measure success through improved livelihoods and healthier ecosystems.
Our Leadership Team
Mr. Mohan Ram K – Managing Director
A dynamic leader with strong grassroots experience, Mr. Mohan Ram K is the strategic force behind Dheiraa. With his deep understanding of farmer needs, institutional development, and agro-entrepreneurship, he has steered Dheiraa towards becoming a multi-vertical, impact-driven enterprise rooted in rural India.
Dr. D. Narasimhan – Expert Advisor (Biodiversity & Ethnobotany)
Renowned for his work in biodiversity and medicinal plants, Dr. Narasimhan brings deep research insights and leadership in natural product innovation and conservation-based rural development.
Dr. B. Gowtham – Expert Advisor (Geosciences & Water Management)
A respected academic and geologist, Dr. Gowtham advises on environmental impact, water resources, and climate-resilient agriculture, ensuring Dheiraa’s solutions align with long-term sustainability goals.
Dr. E. Somasundaram – Expert Advisor (Agribusiness & Organic Agriculture)
Director at TNAU with decades of experience, Dr. Somasundaram supports Dheiraa’s expansion into value-added agri products, export potential, and integrated organic farming systems.
Our Business Verticals
Our Business Verticals
Corn Silage Solutions – High-energy, long-shelf-life forage for dairy and livestock farmers.
Animal Feeds – Scientifically formulated concentrate feeds for cattle, goat, and fish.
Natural Bio Products – Eco-friendly, cow dung-based pooja and agri-use products.
Pet Nutrition & Care (Coming Soon) – Pet food, grooming, boarding, and veterinary services.
Our Impact
Our Impact
Over the years, Dheiraa has impacted more than 8,500 farmers across Tamil Nadu, strengthened dozens of FPO networks, and created livelihood opportunities for rural women through decentralized silage production and product packaging units. We align with government schemes and institutional partners to deliver inclusive, grassroots-level development.
The Road Ahead
The Road Ahead
Looking ahead, Dheiraa aims to establish its own pet care service hubs in urban markets, expand digital outreach through a dedicated online platform, and scale natural product lines to meet eco-conscious demand. The vision includes creating a circular agri-livestock-pet ecosystem driven by innovation, partnerships, and inclusive entrepreneurship.